Pay per Click is the key to get instant traffic, leads, and conversions.
Pay per Click & AdWords Remarketing
Do you need clients today? Would you like to get a prospect and continue to market to them after they get off your website? Well Pay per Click and Remarketing may just be your ticket.
What is the secret to reaching Google page #1 without doing SEO? What service enables you to retarget your website visitors to come back to you?
What is PPC?
An objective of PPC advertising is to get your online advertisement on the first page of a prospects web search. On a Google search advertisers show up in the right column. The first advertiser has paid the most to attain that high rank.
Your ad keywords are the key to finding your ad on a search. These keywords are what the prospect types in and triggers your ad. And your ad budget determines competitive placement. You control your maximum price, time of day and other variables.
We have all experienced the search for something where the target of that search keeps showing up wherever you go. Right? Once a prospect reaches your ad you have the ability to continue marketing to them. That is called Remarketing, which is also available for your PPC successes! Remarketing is another form of PPC advertising. Very successful, albeit perhaps a bit tiring at times to the consumer. The good news is that there is a time frame trigger to stop sending your ads to that prospect.
Why Do You Need PPC?
Ideally, PPC should be part of a one-two punch for your advertising program. All too many companies abandon SEO and focus totally on PPC. For your long-term benefit, it is advisable to have a good SEO campaign also. The problem is that SEO takes time to get ranked high enough by search engines to rank you on the first page and that is where most prospects look for their solution.
Pay per Click is a great short term solution to getting business quickly. Your cost per click is determined by competitive pressures for the keywords chosen. Choosing competitive keywords is an art and science. One solution to ultra-competitive keywords is what is called “Long Tail Search” keywords. We might want to discuss that.
With PPC you can gain first-page recognition right now! That will generate traffic instantly. Conversions will generate online sales revenue. Again, this is where your Retargeting program comes into play. More prospects to your ads, to your site, equals more prospective clients for you to market.
PPC is a form of Cold marketing meaning they don’t know or have a relation with you. The prospect doesn’t know you, chooses to view your ad, learning how might fit their needs and the Remarketing banner (or whatever) ads are turning into warm prospects, requiring possibly less of a selling effort and higher probability of a sale.
Realize the instant targeted traffic, leads, and sales that PPC delivers to businesses! Retarget visitors who have left your website and transform them to customers! Get a PPC and a Remarketing consultation now!
Advantages of Pay Per Click Marketing
Most forms of advertising are like a shot in the dark, hit or miss and little way of knowing where the prospect came from, without expensive tracking systems. In any case, you have spent the money and for what? Too many unknowns, lack of attribution to the source of the ad.
Pay per Click is exactly that- Pay per Click serves a more discriminating market of users who actually are taking the time to search for your product or service, click on your ad and reach out to you. AND that is the only expense to PPC advertising. The rest of the world is not looking at your ad…. No wasted advertising dollars.
Remarketing is interesting in that, not only does it give you a second chance to have your ad appear on additional searches, but it even can show up on a competitor search, within the Google Display Network! Where they can now click on your ad, rather than your competitors! Resulting in yet another Remarketing advantage, increasing your brand recognition.
And, lastly, should you have another product that prospect may be interested in you could switch out your ad also applies to existing customers) and get another chance to increase business income!
What We Do – PPC Services
- Setting up your PPC Account.
- We conduct Keyword research based on SEO demand and market to those keywords.
- Research Ad Groups in your market and run campaigns to generate leads.
- Your target audience is submitted to A/B testing ads and Conversion Tracking to insure maximum effectiveness and allow improvements as test results dictate.
- Guidelines are set for your ad budget and actively managed.
- Cookies are set and used for your AdWords Remarketing Campaign